In the mid-'90s, the NYC-based art collective Art Club 2000 began ragging on the Gap. The crew photographed themselves in Gap khaki shorts draped across an array of comfy couches or in matching denim vests and red bandannas in Times Square. Twenty years later, those images look like as much like fashion shoots as the shoots they were skewering. Gap, which then was advertising khakis with an ad campaign based around famous historical figures who wore khakis—James Dean, Rock Hudson, Marilyn Monr...
In the mid-'90s, the NYC-based art collective Art Club 2000 began ragging on the Gap. The crew photographed themselves in Gap khaki shorts draped across an array of comfy couches or in matching denim vests and red bandannas in Times Square. Twenty years later, those images look like as much like fashion shoots as the shoots they were skewering. Gap, which then was advertising khakis with an ad campaign based around famous historical figures who wore khakis—James Dean, Rock Hudson, Marilyn Monr...
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